PROGRAM SUMMARY

• Lesson 1 – Territory and grape varieties: characteristics of Valpolicella and initial tasting notes.
• Lesson 2 – Techniques and styles: the role of drying, Ripasso and ageing comparisons.
• Lesson 3 – Pairings and conviviality: how to enhance wine at the table. The evening includes a substantial aperitif — not a full dinner, but a carefully selected range of appetisers and small tastings designed to experiment with pairings with the wines being tasted.

Each session includes guided tastings (with tasting notes), information material and, at the end of the course, a certificate of participation will be issued. Approximate duration of each evening: 1h30.

PRACTICAL INFORMATION

• Location: Cantina Valpolicella Negrar
• Format: 3 evenings with guided tastings
• Cost: €85 for the entire course (3 meetings, tastings included)
• Places: limited — booking recommended

HOW TO PARTICIPATE

For information and bookings:

→ hospitality@cantinanegrar.it

→ T. +39 045 6014 381

L'articolo FROM THE VINEYARD TO THE GLASS – 3-EVENING COURSE proviene da Domini Veneti.

“The appointment of Francesca Marastoni as Sales Manager,” says Chairman Giampaolo Brunelli, “confirms the winery’s desire to promote solid skills and strategic vision. We are confident that her experience and sensitivity to the markets will be an added value in tackling future challenges with determination. Thanks to her training, her professional experience in the sector and her in-depth knowledge of our company, Francesca is a concrete example of the winery’s desire to invest in its internal resources: people who enjoy the trust of the members and who can guarantee continuity and competence to accompany the new course undertaken by Cantina Valpolicella Negrar.” The choice comes at the end of a complex selection process, conducted both inside and outside the company, with the aim of identifying the most suitable person to lead the sales department in a strategic phase of development and consolidation.

“Francesca has been part of the Cantina Valpolicella Negrar team since 2014 and, over the years, we have worked closely together,” says Daniele Accordini, General Manager. “I was delighted to learn that the recruitment company identified her as the ideal candidate for this position. I am confident that Francesca, with her professionalism, in-depth knowledge of the market and the sector, and her strong personality, will be able to interpret the new dynamics of the commercial sector in the best possible way.”

Cantina Valpolicella Negrar would like to express its heartfelt thanks to Eva Maria Vanajas for her commitment, dedication and professionalism throughout her time with the company. We wish her all the best for a professional future full of satisfaction and success. With this appointment, Cantina Valpolicella Negrar confirms its focus on resource development and strategic growth, laying the foundations for further strengthening its presence on national and international markets.

SHORT BIO OF FRANCESCA MARASTONI

Born in Verona, Francesca Marastoni has extensive experience in the wine sector and international trade. She graduated in Political Science from the University of Padua and furthered her education with specialist training in enology (WSET – Wine and Spirit Educational Trust) and an AIS sommelier diploma. After gaining significant experience in Veronese wineries, she joined Cantina Valpolicella Negrar in 2014 as Key Account Manager, with responsibility for the Northern European and UK markets and the winery’s direct sales outlets. Over the years, she has looked after international clients, developed new products and attended key trade fairs such as Prowein and Vinitaly, gaining in-depth knowledge of business dynamics and the global wine sector.

VALPOLICELLA NEGRAR WINERY

Founded in 1933 by seven winegrowers driven by the resolve to protect their craft during fragile times, the winery has remained steadfast in its mission: to safeguard the land, champion its identity, and uphold its excellence. Today, it accounts for approximately 10% of the entire Amarone Classico appellation, reflecting its pivotal role in the history of Valpolicella.

Cantina Valpolicella Negrar is the living legacy of a collective history—one that has been renewed daily since 1933 through the commitment of 245 winegrowers and a leadership capable of navigating change without ever losing sight of its roots. With over 140 hectares of certified organic vineyards, an annual production exceeding 8 million bottles, and a presence in 62 countries, Cantina Valpolicella Negrar stands today as one of the most authoritative and respected voices on the Italian wine scene.

L'articolo CANTINA VALPOLICELLA NEGRAR: FRANCESCA MARASTONI APPOINTED SALES MANAGER proviene da Domini Veneti.

THE NEW VALPOLICELLA CLASSICO DOC 2024

This is the new fresh Valpolicella from Cantina Valpolicella in Negrar and also, probably, a new way of understanding the red wines of this area, which has become famous worldwide for products made from dried grapes such as Amarone and Ripasso. These are important, structured wines with dark, deep colours, complex bouquets, softness and high alcohol content. All qualities that until recently made the fortune of the wines of this Veronese appellation, and which today seem to be of much less interest. ‘Until a few years ago, acidity was perceived as a problem, while smoothness was a virtue, but now it’s the exact opposite,’ confirms the enologist and general manager of the winery, Daniele Accordini. “Today, we are looking for verticality, i.e. the freshness given by the acidity of the wine and a low residual sugar content. This Valpolicella has only 3 grams per litre. It is an easy-to-drink, undemanding, immediate wine and, in my opinion, represents a young product.” 

Like all young products for young people, it is a very straightforward wine that is well suited to our times. In summer, it can be served straight from the fridge, but it can also be placed in a picnic cooler bag and opened on the spot without any problems. There is no need for a corkscrew, a tool that is as useful as it is inconvenient to carry around, because Valpo bottles have screw caps. ‘Compared to our usual Valpolicella Classico from the Domini Veneti line, this wine is lighter in every way: colour, alcohol (only 11.5 degrees), structure,’ continues Accordini. We designed it starting from the countryside, choosing grapes from 20-25-year-old vineyards, located between 200 and 250 metres above sea level, trained using the double pergola method, grassed and irrigated using drip irrigation.”

L'articolo DOMINI VENETI. VALPOLICELLA, THE DESIRE FOR FRESHNESS TAKES ON A PURPLE HUE proviene da Domini Veneti.

For many years, Valpolicella wine has been recognised for its very precise style. Rich, smooth, complex wines, the result of the great cultural heritage represented by the drying technique. Recently, changing tastes and consumption patterns, combined with health concerns, have led to a positive evolution towards lighter, more accessible products, without compromising on quality, characterised, among other things, by a reduction in alcohol content.

L'articolo CANTINA DI NEGRAR LAUNCHES A VALPOLICELLA CLASSICO DOC WITH 11.5% ALCOHOL CONTENT proviene da Domini Veneti.